Author Wendell Berry uses this phrase, “eyes to acres,” borrowed from the Land Institute’s Wes Jackson, to decry industrial farming - an approach that measures productivity and dollars above all else, and in the process of amassing thousands of acres and gigantic equipment, fails to value the care of the land, the preserving of its varieties, the health and life of surrounding communities, and the ongoing prosperity that cannot be measured in terms of mere profit.
Industrial approaches have been applied to a great many things, like mining, and forestry. It brings in the machine, replacing the husbandman, the steward, etc., and applies techniques of the factory to a broader environment. Industrial approaches have also been applied to churches, replacing pastor-shepherds with CEO’s and boards of directors, using the machinery of the front office to direct marketing campaigns in order to gin up church growth.
When it so happens that the industrial phase passes - when the mountain has been mined, the soil depleted, the forest left in a tangle - what is left behind will begin to regenerate, but will forever bear the scars of man’s hubris and greed. We got what we wanted, and then we left. What is left has been burned over.
The farming phrase, “eyes to acres,” says that in order to run a farm well, someone who has a personal stake in the enterprise needs to be so familiar with the environment, so in touch with little changes - that he only “pastor” so much. Bigger is not necessarily better. And I think the phrase works well in churches as well. How many people can we know and love? How many before we can no longer feel their spiritual temperature and discern the distempers robbing their souls of joy and tempting them to hit the road for a life of wandering?
Now this is not just the job of pastors and elders and deacons, though Scripture clearly gives responsibilities to these. It involves the one-anothering of the whole congregation as well. But it must never be industrial. We will never be successful in a local church environment in manufacturing a productive result measured in attendance or reputation. It will always be that tedious task of making disciples whose weakness is more apparent than their strengths, their humility more notable than their personalities, and their sacrifices more valuable than their salaries. They will be deeply loved, because they are carefully known.